2018 Branding, Art Direction, Editorial Design, Web Design
The Fitzgerald Bar & Club might have only been around for a relatively short time, but it sure was a lot of fun: The mixture of unique and inspired drinks, a stunning mid-century-esque interior and diverse DJ bookings made for a welcome alternative in Hamburg's nightlife. Their unique concept called for an equally special visual language. The logo's unusual rhythm is based on F. Scott Fitzgerald's handwritten signature, who happens to be the club's namesake. The menu is a lookbook/magazine-hybrid, printed on newspaper. Abstract shapes and graphic elements combined with vibrant photography build a visual code, suitable for printed as well as digital content.